Stop guessing if your ads work. Omni Lightning bridges the gap between digital clicks and physical checkouts by syncing systems like RICS and Lightspeed directly with Meta. Track every in-store sale driven by your marketing and see your true ROAS updated every 24 hours.

Q1 is one of the most overlooked opportunities for locally owned retailers. While many businesses stop advertising after the holiday season, a smart Q1 branding strategy allows retailers to stay visible, lower advertising costs, and build trust while competitors go quiet. By focusing on branding instead of short-term sales, local retailers can position themselves to win when buying season returns in spring.

Omni Digital Group’s Meta ads management packages include campaign strategy, audience building using POS data, creative development, copywriting, and in-store sales tracking. Packages are priced based on the number of campaigns needed and are designed to help local and multi-location businesses drive measurable revenue from Facebook and Instagram ads.

If you’re running Facebook or Instagram ads for your retail business and not seeing real in-store results, you’re not alone. Most retailers struggle with Meta ads not because the platform doesn’t work, but because of common problems like under-spending, poor targeting, ignoring POS data, and failing to track in-store ROI. In this article, we break down the biggest Meta ad mistakes retailers make and show how fixing them can drive more foot traffic, repeat customers, and measurable revenue.

Retailers heading into 2026 must rethink how they approach marketing, customer growth, and data. This ultimate guide breaks down how retailers should plan their marketing strategy, acquire new customers, retain existing ones, and use POS data to drive measurable in-store revenue. If you want predictable growth in 2026, this guide shows you where to focus.

Most retailers using Klaviyo can’t connect it directly to their POS system — which means missing out on real purchase data, accurate segments, and true ROI tracking. Omni Lightning solves that problem by bridging Klaviyo and your POS, letting you sync customer data automatically, segment by in-store purchases, and track revenue from email and SMS campaigns in one place.

Most retailers overestimate how well-known they are. Learn how one retailer ran Facebook ads for 2,920 straight days, spent $168K, and grew from $500K to $4M — proving that consistency, ad variety, and low-cost Facebook impressions still drive massive local brand awareness.

Most local retailers either spend too little on Meta ads and never see traction, or they spend without a plan. The truth is, your Meta ad budget should be around 4–6% of your monthly revenue, split between awareness, re-targeting, and conversion campaigns. This simple 20/40/40 structure helps you spend smarter, stay consistent, and actually see in-store results.

Most retailers focus on new customers and ignore their biggest growth opportunity — the ones who’ve already shopped with them. Learn how to use Meta ads and your POS data to re-engage existing customers, increase repeat visits, and track real in-store ROI with Omni Lightning.

Most retailers don’t realize the power hidden in their POS data. By matching your customers’ names, emails, and phone numbers to Facebook and Instagram profiles, you can create powerful audiences that help you re-engage past shoppers, bring them back in-store, and track real ROI from your Meta ads — all while spending less than $10 per thousand customers reached.