Wondering if your marketing is actually driving foot traffic and sales? Omni Digital Group helps Iowa retailers connect Facebook and Instagram ads to in-store results—using POS integrations, smart data targeting, and a $3 ROI guarantee. Find out how we do it.

Learn how much retailers should spend on Facebook and Instagram ads. This guide breaks down what percentage of revenue to invest, how to set the right ad budget, and what a strong return on ad spend (ROAS) looks like for local retail stores.

Most retailers waste money on ads they can’t track — but Omni Digital Group is changing that. Learn how our retail-focused ad strategies, data-driven campaigns, and 3x ROI guarantee help stores increase foot traffic, sales, and customer loyalty through Meta ads that actually work.

Hiring a marketing firm doesn’t have to be confusing or costly. This guide breaks down exactly what retailers can expect to pay in 2025 — from average agency fees to ad spend recommendations — so you can plan your marketing budget with confidence and see a real return on investment.

Retailers can use Meta ads to grow in-store sales by running conversion campaigns in a 5-mile radius, creating Custom Audiences from POS data, retargeting past and dormant customers, and tracking ROI with tools like Omni Lightning. Average costs are $7 per 1,000 impressions and $66 per 1,000 unique people reached, making Meta one of the most cost-effective ad channels for local businesses.

Retailers struggle to know if Meta ads really work. The result? Wasted spend, no clear ROI, and constant frustration. Here’s why the problem exists — and how to solve it.

Klaviyo is an email and SMS platform built for retailers. This guide explains Klaviyo pricing, benefits, automations, and segmentation tools — plus how it compares to Mailchimp and Constant Contact.

Most marketing agencies rely on flat monthly retainers, which means you pay for time, not results. That’s why client attention fades and growth stalls after the first few months. The OmniX program flips this model with a revenue-share approach that gives you every marketing service on day one, aligns incentives with your growth, and has already helped clients achieve 3x–7x revenue increases.

How much should retailers spend on ads? Most industries invest 4–10% of revenue in marketing. For retailers, the sweet spot is 4–6%, with at least 2% dedicated to Facebook and Instagram ads. In this article, we break down how to calculate your budget, why Meta ads deliver higher ROI than traditional channels, and how to align your spend with your growth goals.

Want more customers in your store? This guide shares 10 proven Meta ad strategies for local businesses — from setting the right budget to building custom and lookalike audiences, creating ads that drive action, and tracking in-store sales. Follow this checklist to stand out from competitors and grow real revenue with Facebook and Instagram ads.