What You Can Learn from a Retailer Running Facebook Ads for 2,920 Straight Days
If you asked most retailers, “What percentage of your town knows you exist?”, they’d probably overestimate that number.
Why? Because we think about our business all day, every day. We assume others do too — that customers will naturally think of us when they need our product or return when the time comes.
That’s a massive mistake.
If that were true, your business would grow by 25%+ every year just from repeat customers — before even counting new ones. But that’s not reality.
The Real Problem: People Don’t Know You Exist
The biggest problem for most retailers isn’t pricing, competition, or even product quality. It’s awareness.
If your ideal customers don’t know who you are, where you are, or what makes you different, they can’t buy from you.
In this article, we’ll walk through a real-world example of a retailer who went from $500,000 in sales to over $4,000,000 in 8 years — all by staying consistent with Meta (Facebook and Instagram) ads.
Let’s break down what we learned.
1. Consistency: 2,920+ Straight Days of Ads
This retailer has advertised every single day since 2017 — that’s 2,920+ consecutive days of running Facebook and Instagram ads.
Most businesses “boost a post here and there,” maybe 50–100 days a year. But running ads 365 days a year? That’s rare — and powerful.
Why It Matters
When you run ads only occasionally, you give people time to forget about you. When you’re consistent, you never leave their mind. Every season, every promotion, every new product — you’re there.
Over time, that visibility compounds. That’s likely a big reason this retailer grew 8x in eight years.
Think of It Like the Gym
If you want to build muscle, you can’t go to the gym once and expect results. Marketing is the same. Consistency over years creates compound growth.
That’s what brand awareness looks like in action.
2. Ad Variance: 1,500+ Unique Ads
Over eight years, this retailer ran 1,534 different ads.
Why does that matter? Because you never know which ad will grab someone’s attention. One image, phrase, or product might hit differently for each person.
Here’s what we recommend all retailers include in their ad mix:
Ad Type 1: Store Overview
Show people where you are. Include the inside and outside of your store. It doesn’t have to be fancy — a short, 30-second video or carousel works great.
Ad Type 2: Top Brands
People buy brands. Show off the top labels or products you carry — especially ones customers recognize. You’re borrowing their credibility to boost your visibility.
Ad Type 3: Staff Picks
Show your team! Feature your staff holding or wearing their favorite items. It’s fun, authentic, and helps customers connect with the people behind the store.
Pro Tip: The more ad variety you have, the more data Meta collects — helping its algorithm optimize for the audiences who actually buy.
3. Spend: Cheap Attention Is Still Possible
Facebook and Instagram remain the cheapest way to reach your 30–65 age group customers.
Facebook CPM (cost per 1,000 impressions): $6–$10
Connected TV (CTV) CPM: $10–$50+ (source)
This retailer’s total spend over eight years was $168,000, reaching a market of 70,000 people. They now spend around $5,000/month, which still provides incredible local reach.
The takeaway: Facebook ads are still the best source of cheap attention.
Every impression you buy keeps your store top-of-mind — and prevents customers from drifting to competitors or online giants.
4. The Results: From $500K → $4M
Let’s recap:
2,920 days of ads (8+ years)
1,500+ different ads created
$168,000 total spend
$500K → $4M in annual sales
Not bad for one local retailer. The key? Consistency, ad volume, and long-term commitment.
Like investing or fitness, success comes from steady, sustained effort — not quick wins.
Simple? Yes. Easy? No. Worth it? Absolutely.
5. Final Thought: Brand Awareness Still Wins
In today’s retail world, you’re not just competing with the store across town — you’re competing with every online store on earth.
Running consistent, smart Facebook ads keeps your name in front of people where they already spend their time. Over years, that familiarity compounds into trust — and trust drives traffic.
Ready to Become the Most Known Retailer in Your Market?
If you want to grow awareness, stay consistent, and never let customers forget about you, we can help.
👉Book a demo with Omni Digital Group and start building the kind of brand your town never forgets.