We turn retailers data into revenue.
★★★★★
Trusted by 120+ retail brands
Retail growth today is no longer driven by guesswork. We help brands transform customer data into scalable acquisition, retention, and revenue systems through paid media, email, SMS, and performance-driven creative.
ABOUT
Omni Digital Group
Welcome to Omni, your go-to advertising partner for retailers of all sizes nationwide! Based in the vibrant heart of Iowa City, IA, we craft tailor-made advertising solutions designed just for you.
Why choose Omni?
Our agency is fueled by passion and commitment to empower retailers like you. We don't just create ads; we build data-driven strategies that revolve around your unique needs, leveraging your point-of-sale first-party data to drive remarkable growth.
Tired of guessing if your marketing is actually working?
If you’ve felt frustrated, overwhelmed, or unsure whether your marketing is actually working, you’re not alone. Many retailers come to us feeling like they’re doing everything they can, yet still questioning if any of it is driving real results. They’re tired of guessing, worried about wasting money, and looking for a partner who can offer clarity not just more reports and noise.
You need a System; here is that system.
Strategy: A Clear Plan Built for Retailers Like You
You don’t need random ads. You need a proven plan. Our team of experienced Account Managers and Digital Strategists work with you to identify which campaigns drive revenue then build a strategy around what works.
Data: Make Decisions Backed by Real Results
We start with your numbers. Using your in-store data, we benchmark your performance against other retailers we work with. This lets us target the right audience on social media, email, and SMS with precision.
Creative: Ads That Actually Get People in the Door
We don’t guess with creative. Every video, graphic, email, or text is designed to move your customer to action whether they’re seeing you for the first time or coming back to shop again.
Tracking: Know What’s Working Daily on Our Dashboard
No more guessing. With Omni, you’ll see exactly how many in-store sales each ad, email, and SMS campaign drives right from your dashboard.
Our Services.
Meta
Meta Advertising: Target the Right Shoppers
Target new and existing customer audiences on Facebook and Instagram
Use engaging videos and graphics designed to drive in-store visits
Track exactly which ads bring customers through your door
SMS
SMS Marketing: Fast, Affordable, and Drives Immediate Traffic
Reach customers instantly where they’re already looking their phones
Run low-cost, high-impact text campaigns that drive same-day traffic
Track every in-store sale tied to each text send
Email Marketing: Smarter Messages That Bring People In Store
Segment your audience using your POS data
Send targeted emails based on past purchases
See exactly how many in-store visits each email generates
Creative
Creative: Content That Drives Foot Traffic
Custom graphics and videos built by our in-house creative team
Content tailored to grab attention and drive store traffic
Designed for social, email, and SMS campaigns
Data
Data: Know What’s Working Down to the Dollar
Connect your digital marketing to real in-store sales data
Track Return on Ad Spend (ROAS) down to the dollar
Build better audiences based on actual in-store shopper behavior
Our Specialities.
Meta Paid Ads
If you want to drive in-store sales using POS data to target and track ROI, we are the firm for you.
Klaviyo Email and SMS
If you want to drive in-store sales in a way you never have before through email and SMS using POS data to build lists and track ROI, book a demo.
Meet the Team Behind Omni
Founded by Kody Fitzjerrells in 2017, Omni Digital Group was built exclusively for retailers. What started as a mission to solve retail attribution has grown into a team of specialists across strategy, creative, data, and marketing operations.
We're not a generalist agency. We're a retail-focused team dedicated to helping stores attract more customers, increase repeat business, and measure every dollar of growth.
Frequently asked questions:
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Omni Digital Group is a retail marketing agency that helps brick-and-mortar and omnichannel retailers grow through paid social advertising (Meta), email and SMS marketing (Klaviyo), creative production, and proprietary in-store attribution software (Omni Lightning). We serve $1M–$25M retailers across the United States.
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Most marketing agencies measure performance in clicks, impressions, and engagement. Omni measures it in dollars rung through the register. Our proprietary attribution software, Omni Lightning, ties every Meta ad and Klaviyo email back to the in-store transactions they drove so retailers know exactly which campaigns are profitable. We also work exclusively with retailers, which means our entire system is tuned for retail growth, not generic e-commerce.
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Omni Digital Group works exclusively with retailers. We have deep experience in specialty footwear, jewelry, apparel, run specialty, pet food, and multi-location retail chains. We've partnered with major retail brands including Birkenstock, Brooks, Dansko, Hoka, Mephisto, and Taos on co-op campaigns and brand creative work.
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Most Omni clients see measurable results within the first 30–90 days. Case studies include K&D Warehouse delivering 77.04x ROAS in 30 days, Necker's Jewelers hitting 33.27x ROAS in 30 days, The Dashery generating $32,390 in 60 days at 22.10x ROAS, and Tops Shoes producing 858 net-new customers in 90 days. Larger compounding results like Bender's Shoes' $847K over 12 months come from sustained partnership and consistent attribution feedback loops.
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Omni Digital Group offers three service tiers. Omni Core (à la carte managed services) starts at $2,500/month with a 12-month commitment and $10K+ recommended monthly ad spend. Omni+ (higher-volume managed services) starts at $10K+ monthly ad spend. OmniX (revenue-share partnership) requires a $5,000 onboarding fee plus a revenue-share model. Omni Lightning standalone software starts at $99 per store, per month.
Retailer Testimonials.
Retailer Feedback