Meta Ads Management Packages: What’s Included with Omni Digital Group?
If you’re considering hiring an agency to manage your Meta (Facebook and Instagram) ads, one of the first questions you’re probably asking is:
“What exactly is included in a Meta ads management package?”
That’s a fair question and an important one. Not all Meta ad services are structured the same, and understanding what you’re paying for helps you decide if it’s the right fit for your business.
At Omni Digital Group, we break our Meta ads management into clear packages based on campaign volume, business goals, and store count. In this article, we’ll walk through exactly what’s included in our Meta ads management packages, how campaigns are structured, and how we use your data to drive real, measurable results.
TL;DR — What’s Included in Omni Digital Group’s Meta Ads Packages
Monthly Meta ads management with defined pricing
3–5 active campaigns depending on your package
Audience strategy built from POS, website, and social engagement data
5–15 ads per ad set (audience) running at one time
Copywriting and full campaign setup
Omni Lightning in-store sales tracking
Monthly strategy and performance calls
How Omni Digital Group Structures Meta Ads Management Packages
How many Meta ads packages does Omni Digital Group offer?
Omni Digital Group offers three Meta ads management packages, each based on how many campaigns your business needs to run at one time.
Here’s the simple breakdown:
$2,500/month → 3 campaigns
$3,000/month → 4 campaigns
$3,500/month → 5 campaigns
That’s it. No complicated tiers or hidden add-ons.
The more goals you have as a business, the more campaigns you’ll need — which is why the packages scale this way.
What Does “A Campaign” Mean in Meta Ads?
In Meta Ads Manager, a campaign is defined by an objective. This could be:
Video views
Website traffic
Engagement
Conversions
But from a business perspective, a campaign can also represent a specific goal, such as:
A weekend sale
An in-store event
Promoting a specific brand or product line
Driving foot traffic during a slow month
The key thing to understand: Campaigns are built around your business goals, not just ad platform settings.
If you have multiple goals you want to promote at the same time, you’ll need multiple campaigns.
How Meta Ad Audiences Are Structured Inside Each Campaign
Every campaign we manage is built with three core audiences by default. This structure is designed to bring in new customers, re-engage interested not yet customers, and bring existing customers back in-store.
Audience #1: New Customers (Lookalike Audiences from POS Data)
What is a lookalike audience?
A lookalike audience uses your point-of-sale (POS) data to help Meta find new people who look like your existing customers, but who have never shopped with you before.
We upload your customer data and tell Meta: “Go find more people in this area who match these buyers.” This is one of the most effective ways to drive new foot traffic.
Audience #2: Retargeting (Website + Social Engagement)
This audience includes people who have already interacted with your brand, such as:
Website visitors
Facebook or Instagram page visitors
People who have liked, commented, or engaged with your content
These people are further down the funnel, which means they’re more likely to convert when they see your ads again.
We continuously show ads to this group to keep your business top of mind.
Audience #3: Existing Customers (Powered by Omni Lightning)
This audience is built from your POS data, using our proprietary software, Omni Lightning.
These are customers who have already shopped with you — and we want to show them ads again and again to:
Drive repeat visits
Promote new products
Increase lifetime value
Most retailers don’t advertise to their existing customers outside of email or direct mail. This is a major missed opportunity, and it’s a core part of how we structure campaigns.
How Many Ads Are Included in Each Campaign?
Once audiences are built, we develop the actual ads.
Inside each campaign:
Each audience has its own ad set
Each ad set runs 5–15 ads at one time
Ads can include videos, graphics, or both
All creative and copy aligns with the goal of the campaign — whether that’s driving traffic, promoting a sale, or increasing in-store visits.
Bottom line: You’re never relying on just one ad. We let Meta’s algorithm test and optimize across multiple options.
Meta Ads Pricing Adjustments for Multi-Location Businesses
If you operate multiple stores, pricing adjusts based on scale.
Here’s how it works:
5–9 stores → +$750/month (all package levels)
10–14 stores → +$1,500/month (all package levels)
15+ stores → Custom pricing
Each additional campaign beyond your package is $750/month.
This ensures each location and campaign gets the attention it needs to perform.
What Else Is Included in Omni Digital Group’s Meta Ads Services?
Every Meta ads management package also includes:
Monthly strategy call with your account manager
Campaign planning for upcoming months
Performance review of past campaigns
Full ad copywriting by our digital strategists
Complete campaign setup from start to finish
That means:
Campaigns
Audiences
Ads
Copy
Links
Tracking
We handle it all.
Conclusion: Is Omni Digital Group’s Meta Ads Management Right for You?
If you’re a local or multi-location business that wants to run Meta ads that actually track in-store sales, understanding what’s included in your management package matters.
Now you know:
How our Meta ads packages are structured
What campaigns actually mean
How audiences are built
What creative and strategy are included
How pricing scales with growth
If you want Meta ads that don’t just generate clicks, but drive measurable in-store revenue, that’s exactly what we help businesses do.
Ready to see if Omni Digital Group is a fit for your business? Reach out to our team today, and we’ll walk you through how our Meta ads management and Omni Lightning tracking can help you grow with confidence with a live DEMO. Book on our website home page.