We only do retail. That's our advantage.

Omni Digital Group is a retail-only marketing agency. While other firms chase every industry, we built our entire business and our proprietary attribution software around one job: tracking what works for brick-and-mortar and omnichannel retailers.

What is the retailer's
#1 marketing problem?

The retailer's #1 marketing problem is attribution knowing whether the money spent on Facebook ads, Instagram ads, email, or SMS actually drove customers into the store. Most retailers can't tell, because their point-of-sale system doesn't talk to their marketing platforms.

You spend $10K on ads. Engagement goes up. Likes go up. Your dashboard says "7x ROAS."

But your in-store sales? You have no idea which of them came from those ads. Your POS doesn't talk to Meta. Your email platform doesn't know who walked into the store. Your customer data lives in four systems that ignore each other.

So you keep spending. And keep guessing. And quietly hope it's working.

That's the problem we exist to solve.

How does Omni track in-store sales from
Facebook and Instagram ads?

Omni Digital Group tracks in-store sales from Meta ads (Facebook and Instagram) and Klaviyo email campaigns using our proprietary attribution software, Omni Lightning. Lightning connects your point-of-sale system Lightspeed, EDGE, RICS, or Shopify directly to Meta and Klaviyo. When a customer sees an ad, then walks into your store within 28 days and makes a purchase, that sale is tied back to the exact campaign that drove it.

No more guessing. No more wasted spend. Real numbers, every day, in one dashboard.

What this means for your retail business

  • See exactly which ad drove which in-store sale

  • Separate new customers from returning customers and market to each differently

  • Build lookalike audiences off your actual best buyers, not a stranger's algorithm

  • Watch your ROAS in real time, across every retail location

  • Stop paying for campaigns that don't move the register

43.83x

ROAS | The Heel

40.72x

ROAS | Bender's Shoes

$1.14M

Revenue in 5 mos | The Heel

$847K

Revenue 12 mos | Bender's

858

New customers | Tops Shoes (90 days)

77.04x

ROAS | K&D Warehouse (30 days)

The 3:1 Guarantee

Yes, you read that correctly.

We guarantee at least a 3:1 return on your marketing investment. We target 6:1. We average 22.89:1 across more than 100 retailers.

That's not luck. That's what tracking in-store sales does for a retailer.

See if you qualify →