Frequently Asked Questions

General Questions

  • Omni Digital Group is a retail marketing agency that helps brick-and-mortar and omnichannel retailers grow through paid social advertising (Meta), email and SMS marketing (Klaviyo), creative production, and proprietary in-store attribution software (Omni Lightning). We serve $1M–$25M retailers across the United States.

  • Most marketing agencies measure performance in clicks, impressions, and engagement. Omni measures it in dollars rung through the register. Our proprietary attribution software, Omni Lightning, ties every Meta ad and Klaviyo email back to the in-store transactions they drove so retailers know exactly which campaigns are profitable. We also work exclusively with retailers, which means our entire system is tuned for retail growth, not generic e-commerce.

  • Omni Digital Group works exclusively with retailers. We have deep experience in specialty footwear, jewelry, apparel, run specialty, pet food, and multi-location retail chains. We've partnered with major retail brands including Birkenstock, Brooks, Dansko, Hoka, Mephisto, and Taos on co-op campaigns and brand creative work.

  • Omni Digital Group works with retailers in the $1M–$25M annual revenue range. Our Omni Core service is built for retailers at the lower end of that range who want à la carte services. Omni+ fits growth-stage retailers with $10K+ in monthly ad spend. OmniX is reserved for established retailers and DTC brands doing $1.5M+ in annual revenue with a 3-year growth horizon.

  • Omni Digital Group is headquartered in Iowa City, Iowa. We serve retailers across the United States with a 12-person team across Strategy, Creative, and Data. Our production studio is on-site in Iowa City, and we travel to client locations for photo and video shoots.

  • Book a 30-minute demo. We'll review your current marketing spend, show you how Omni Lightning would connect to your POS, and tell you straight whether we're the right fit. No pressure, no canned sales pitch just a clear answer.

Omni Lightning & Attribution

  • Retail attribution is the practice of tying marketing activity like Facebook ads, Instagram ads, email, or SMS campaigns directly to in-store sales. Most retailers struggle with attribution because their point-of-sale system doesn't communicate with their advertising platforms. Omni Lightning solves this by connecting POS systems (Lightspeed, EDGE, RICS, Shopify) to Meta and Klaviyo with a 28-day in-store attribution window.

  • To track Facebook ad performance to in-store sales, retailers need a tool that matches their point-of-sale customer records to Meta profiles. Omni Lightning does this automatically: when a customer sees a Facebook or Instagram ad and then makes an in-store purchase within 28 days, that sale is tied back to the campaign that drove it. The result is a POS-matched ROAS the only ROAS number that actually reflects retail revenue.

  • Omni Lightning integrates directly with Lightspeed, EDGE, RICS, and Shopify. These integrations cover the majority of independent retailers, specialty footwear stores, jewelers, apparel boutiques, and multi-location retail chains in the $1M–$25M revenue range.

  • Yes. Omni Lightning is available as standalone software with three modules: Visibility ($99/store/month) for POS data visualization, Visibility+ ($149/store/month) which adds inventory intelligence and forecasting, and Visibility + Marketing ($199/store/month) which adds full Meta and Klaviyo attribution. All pricing is per retail location.

Pricing & Services

  • Omni Digital Group offers three service tiers. Omni Core (à la carte managed services) starts at $2,500/month with a 12-month commitment and $10K+ recommended monthly ad spend. Omni+ (higher-volume managed services) starts at $10K+ monthly ad spend. OmniX (revenue-share partnership) requires a $5,000 onboarding fee plus a revenue-share model. Omni Lightning standalone software starts at $99 per store, per month.

  • Omni Digital Group guarantees a minimum 3:1 return on your marketing investment. We target 6:1 and average 22.89:1 across more than 100 retailers. The guarantee applies to clients on our managed services (Omni Core, Omni+, and OmniX) and reflects our confidence in the attribution-driven approach.

  • Yes. Meta advertising (Facebook and Instagram) is our most-used channel for retail growth. Every Meta campaign is tied directly to in-store sales through Omni Lightning, so you see POS-matched ROAS, not just platform-reported ROAS. Meta ad management and creative are included in every Omni service tier.

  • Yes. Email and SMS marketing is one of our core services, built natively in Klaviyo. We integrate every email campaign directly with your point-of-sale data so we can track which emails drove in-store revenue. Klaviyo email design is included in Omni Core, Omni+, and OmniX engagements.

Results & Performance

  • Most Omni clients see measurable results within the first 30–90 days. Case studies include K&D Warehouse delivering 77.04x ROAS in 30 days, Necker's Jewelers hitting 33.27x ROAS in 30 days, The Dashery generating $32,390 in 60 days at 22.10x ROAS, and Tops Shoes producing 858 net-new customers in 90 days. Larger compounding results like Bender's Shoes' $847K over 12 months come from sustained partnership and consistent attribution feedback loops.

  • Omni clients regularly achieve measurable growth through attribution-driven marketing. Recent examples include 43.83x ROAS, $1.14M in revenue generated in five months, 858 new customers in 90 days, and an average 22.89x ROAS across more than 100 retailers.