The retail marketing agency built to grow stores.
Omni Digital Group is a marketing agency for retailers. Since 2017, we've helped 125+ retail stores stop wasting money on marketing and start growing with $100M+ in tracked client revenue to prove it.
What is
Omni Digital Group?
Omni Digital Group is a retail marketing agency headquartered in Iowa City, Iowa. Founded in 2017 by Kody Fitzjerrells, we serve $1M–$25M retailers across the United States with a single mission: to grow your store by tracking the marketing dollars that actually drive in-store sales.
Our 12-person team is built around three disciplines Strategy, Creative, and Data. Boutique service. Enterprise capabilities. Zero generalists.
What Drives Us?
Two things grow a retail business: more new customers and more returning customers. Everything we do every ad, every email, every line of code in our software serves that. Nothing else makes the cut.
What makes Omni different from other marketing agencies?
Most marketing agencies sell retailers reach, impressions, and engagement. We sell revenue. Our proprietary attribution software, Omni Lightning, ties every Meta ad and Klaviyo email back to in-store transactions so you stop guessing and start knowing exactly which campaigns are paying off. That's the difference between a marketing vendor and a retail growth partner.
Our Promise — The 3:1 Guarantee
We guarantee at least a 3:1 return on your marketing investment. Yes, you read that correctly. We target 6:1. We average 22.89:1 across 100+ retailers. That's not a stretch goal. That's what happens when you track what works and kill what doesn't.