Analytics
Retail analytics that tie your POS to your marketing.
Omni Lightning is our retail analytics platform built to turn your point-of-sale data into the audiences, attribution, and decisions that drive in-store revenue. It's how retailers finally use their first-party data the way the articles always promised.
How can retailers use their POS data for marketing?
Retailers can use their point-of-sale data for marketing by matching customer purchase records to Facebook, Instagram, and email profiles then building targeted audiences from real buyers. Omni Lightning does this automatically by connecting your POS system (Lightspeed, EDGE, RICS, or Shopify) to Meta and Klaviyo, so you can create lookalike audiences, retarget past customers, and track every campaign back to in-store revenue.
Your point-of-sale system already knows your best customers. It knows what they buy, when they buy, how much they spend, and how often they come back.
Most retailers never use any of it. Their POS data sits in one system. Their Meta ads run in another. Their email platform runs in a third. None of them talk.
Omni Lightning ties it all together. We take your first-party POS data, match it to Facebook and Instagram profiles, and use it to build audiences you can actually target then drive those customers back into your store and track every dollar they spend when they come.
What Omni Lightning Does
Pulls your POS data into a clean, visual dashboard
Matches your customer records to Meta and Klaviyo profiles
Builds custom audiences and lookalikes off your real buyers
Targets them with ads, email, and SMS to drive return visits
Tracks every in-store transaction back to the campaign that drove it
Connects to Lightspeed, EDGE, RICS, and Shopify
Pricing — Three Modules, Per Store.
Visibility
Our point-of-sale visualization tool. See all your POS data in clean charts and graphs revenue, transactions, AOV, customer trends, location-by-location performance.
$99 per store/month
Visibility+
Everything in Visibility, plus inventory intelligence. Know how much product you're expected to sell, forecast projections, track current inventory on hand, see your margin by SKU, and decide which campaigns to run based on what's actually moving.
$149 per store/month
Visibility + Marketing
Everything in Visibility+, plus full marketing attribution. See exactly how your Meta and Klaviyo campaigns are driving in-store revenue. Build POS-matched audiences. Target your best customers back into the store and track every visit.
$199 per store/month
Two Ways to Get Omni Lightning
Option 1 — DIY Software
Buy any of the three Visibility modules directly and run it yourself. Built for retailers who already have an in-house marketer or just want the analytics layer without the full agency engagement.
$60M+
Tracked Meta Revenue (2024)
Option 2 — Included with Omni Core
Sign up for Omni Core (or Omni+ or OmniX), and Lightning is built in. Our team handles the audience building, campaign targeting, and reporting for you.
Why It Matters
You've read the articles. You know your first-party data is supposed to be your most valuable marketing asset. The problem has always been: how do you actually use it?
Omni Digital Group is the firm — and Omni Lightning is the tool — that lets you do exactly that. Cost-effectively. As a retailer. Without rebuilding your tech stack.