Is Omni Digital Group the Best Retail Marketing Firm in Iowa? Here’s the Data.
Are you struggling to drive more in-store foot traffic — even with Facebook and Instagram ads?
Have you tried running Facebook or Instagram campaigns but still have no idea what’s really working?
For local retailers, digital marketing can feel like a black hole. You know your sales come from foot traffic, but most marketing firms can’t track what’s actually driving those results.
At Omni Digital Group, we believe we’re the best marketing firm in Iowa for retailers — and we’re ready to prove it. In this article, we’ll walk through five key reasons why our approach is different — and why that difference matters for your business.
Let’s dive in.
1. How Omni Uses Your POS Data to Drive Repeat Retail Customers
We directly integrate your point-of-sale system with your marketing to turn your existing customers into repeat buyers.
Most marketers don’t (or can’t) connect your in-store transaction data to your digital ads. At Omni, we do. Through our proprietary software, Omni Lightning, we pull customer data directly from your POS system — names, emails, phone numbers — and match them with Facebook and Instagram user profiles.
This allows us to place ads directly in front of your actual customers, encouraging them to come back into the store and shop again.
Why is this such a game-changer? Because at the end of the day, there are only three ways to grow a retail business:
Get more new customers.
Get existing customers to come back.
Get them to buy more when they return.
Most agencies focus on the first. We help you with all three — especially #2, which is often the most profitable.
If your point-of-sale system has never been connected to Facebook and Instagram, this alone could transform your marketing.
2. Why Facebook and Instagram Are the Best Ad Platforms for Local Retailers
We specialize in the two platforms that reach your best buyers, within miles of your store.
There’s a reason Facebook and Instagram are our platforms of choice. For most retail clients, 80–90% of their customers fall into the 40 to 65 age range — and those buyers are still highly active on Meta platforms.
Using these channels, we can target by location — even within a 5-mile radius of your physical store. Most retailers overlook how powerful that is. You're not just advertising online — you're reminding nearby people that you're just down the road.
This local radius strategy, paired with high-performing ad creatives and custom data segments, is one of the most effective ways to get new customers into your store.
3. Turn Your Customer Data Into More Sales With Omni Lightning
We help you use your own POS data to bring customers back — and find new ones just like them.
Let’s say you have 50,000 contacts in your POS system. Using Omni Lightning, we can create two types of audiences:
Your existing customers, matched to Facebook/Instagram profiles so we can advertise directly to them.
Lookalike audiences, built by Meta to target new people who share similar traits to your existing customers — age, interests, buying habits, and more.
This eliminates waste. You’re not guessing. You’re targeting people who are statistically more likely to walk through your door.
Retailers often say they feel like they’re throwing money away on ads. This strategy prevents that — it’s based on your own data, not a marketer’s gut feeling.
4. Track Exactly Which Ads Are Driving In-Store Sales
We match your customer data with Facebook ad engagement to show you the exact ROI.
Most agencies can’t tell you if someone saw your ad and then walked into your store.
We can.
Using Meta tracking pixels and Omni Lightning, we collect engagement data from Facebook and match it with customer transactions at your POS — name, phone, email — within a 28-day window. This allows us to show, in your dashboard:
How many new customers came in after seeing an ad
How many existing customers returned
Which ads performed best by revenue, not just clicks
If you’ve ever wondered whether your ads were actually working — this gives you a real answer.
5. We Guarantee $3 in Sales for Every $1 You Spend on Ads
We’re confident in our retail strategy — and we back it with a revenue guarantee.
Because we can track results at the point-of-sale level, we’re able to offer a unique guarantee:
For every $1 you spend with us on Facebook or Instagram ads, we guarantee you’ll make $3 back in revenue.
That’s not a wild promise — it’s built into our model. Our systems are designed specifically for brick-and-mortar retail businesses. We know the industry, we’ve generated over $100 million in tracked retail sales, and we’ve worked with 250+ retail companies and over 750 store locations.
If the data shows something isn’t working, we don’t hide it — we pivot fast. And because we can measure results clearly, we can keep improving.
As a retailer, you want peace of mind — and we believe this guarantee gives it to you.
At the end of the day, if you’ve ever felt uncertain about whether your marketing is actually working — or frustrated with spending money on ads that don’t drive foot traffic — you’re not alone.
That’s the exact problem Omni Digital Group solves. We specialize in helping retail businesses like yours connect in-store sales directly to Facebook and Instagram campaigns, using your POS data to target smarter, track performance, and guarantee results.
If you’re ready to stop guessing and start growing with full confidence in your marketing ROI, schedule a free consultation with our team today. Omni Digital Group is built for retailers, and we’d love to show you why so many Iowa-based businesses trust us to power their growth.