8 Video Ideas Footwear Retailers Can Use to Win New Customers
Video is one of the most effective tools footwear retailers can use to attract and convert customers. During our recent strategy session, we mapped out eight high-impact video ideas that any retailer can create to build trust, answer customer questions, and highlight their unique strengths.
1. Walk-Through: What to Expect When You Visit
Show customers exactly what happens when they walk into your store. Outline your simple 3-step process on screen so shoppers know there’s no pressure, just expert guidance.
2. Solve Customer Problems
Address the top three problems that bring customers in—like plantar fasciitis, sore feet, or standing all day—and show how your team matches them with the right footwear.
3. Brand Comparison Videos
Break down your top-selling brands (Brooks, HOKA, On) in quick videos. Who are they for? Why choose one over the other? This builds authority and positions your store as the go-to source for brand education.
4. SKU vs. SKU Showdowns
Compare bestsellers within the same brand—like Ghost vs. Glycerin. These short “versus” videos help customers decide which shoe fits their lifestyle.
5. Lifestyle & Viral-Style Edits
Create fun, eye-catching videos like shoes changing on someone’s feet while walking. These bring freshness to your content and can attract organic shares.
6. The 80% Video: Top Questions Customers Ask
Compile the top 3–5 questions customers ask when shopping and answer them in one video. It’s curiosity-driven, builds authority, and mirrors the conversations happening daily in your stores.
7. Meet the Managers
Introduce store managers across your locations in a quick compilation. Put faces to your brand and create community recognition—turning managers into local “celebrities”.
8. Claims & Differentiators
Don’t shy away from bold claims if you can back them up. Highlight what makes you different: the widest selection of widths in the state, doctor referrals, or service trusted for decades.
Takeaway: These eight video concepts give footwear retailers a playbook for creating content that not only sells shoes but also builds long-term trust with customers.