How Much Does It Cost to Hire a Meta Digital Marketing Agency in 2025?

May 17

When it comes to marketing for your company, there are really two options: you can go the internal route or the external route by hiring a marketing agency. With so many options out there, this will be your no-BS guide to the cost of hiring a Meta marketing firm. We’ll focus on a good, better, best model to break it down clearly.

Most of us can relate to this model in our personal lives. Think of cars: you have your basic models like a Honda, your premium models like a Mercedes, and then the best, like a Rolls Royce. Marketing is no different. So, let’s dive in.

What Do Meta Marketing Firms Offer?

Marketing firms offer a wide range of services, from social media marketing and email marketing to SMS marketing, graphic design, search marketing, and web development. For this article, we’ll zero in on where people’s attention is: Meta platforms, specifically Facebook and Instagram, which boast the most users of any platform worldwide.

At the macro level, there are three key components to look for in any marketing firm, regardless of the platform, depending on where your target market is:

Strategy: The overarching plan to reach your goals.
Targeting: Identifying and reaching the right audience.
Creative: Compelling visuals and content that grab attention.

For Meta, there are two major components: organic content and paid ads. Meta is a solid option because of its massive user base and robust advertising tools. Let’s explore what you can expect to pay to hire a Meta marketing firm to handle both organic and paid ads.

Cost Breakdown: Good, Better, Best

Here’s a breakdown of the typical costs to hire a Meta marketing firm, based on the good, better, best model:

Good: $500/month
Better: $1,500/month
Best: $3,000+/month

The reason for such a wide range is that costs depend on what the marketing firm will do for you. Key factors include:

Will they handle both organic and paid ads?
Do you have the budget for paid ads?
Are they handling graphics or on-site video production?
Do you have multiple locations?
How many posts or ads do you want per month?
How many audience cohorts will you target?
Are you focusing on in-store sales, online sales, or leads?

Good ($500/month)

The good option is budget-conscious and typically includes only organic posts, with about 15-20 posts per month. This is ideal for small businesses or those just starting with Meta marketing. You’ll get basic content creation and posting, but don’t expect advanced targeting or paid ad management.

Better ($1,500/month)

The better option often includes both organic and paid ads, with around 15-20 organic posts and 5-10 paid ads per month. This tier offers more sophisticated targeting and creative work, suitable for businesses looking to scale their Meta presence. You might get some graphic design support, but video production is usually limited.

Best ($3,000+/month)

The best option delivers the full package: multiple campaigns, a dedicated team, top-tier graphic designers, and potentially on-site video production shoots. This tier is for businesses with bigger budgets and complex needs, such as multiple locations or diverse audience segments. You’ll get comprehensive strategy, advanced targeting, and high-quality creative content.

Questions to Ask a Meta Marketing Firm

To ensure you’re hiring the right firm, ask these critical questions during the interview process:

Are you able to track performance?
What are the top strategies you implement for clients?
Who will be assigned to my account?
How do you leverage data we have in our marketing?
How will you handle design and video ads for us?
How frequently will we meet?
What KPIs will you judge yourself on?
How does onboarding work?
How many ads and campaigns do I get?
What should I spend on ad spend?
Can you track in-store sales, generate leads, or track online sales?

These questions will help you gauge the firm’s expertise and alignment with your goals.

Recommended Campaign Types

The campaigns you run on Meta depend on your industry and objectives. Here are the most recommended campaign types:

In-Store Purchases: Traffic campaigns, video views engagement campaigns.
Online Purchases: Conversion campaigns, video views campaigns.
Service Businesses: Lead campaigns, video views campaigns.

Each campaign type targets specific outcomes, so align them with your business goals.

Audience Targeting: The Funnel Approach

A funnel approach with cold, warm, and hot audiences is recommended for effective targeting:

Cold: People within a 15-mile radius of your store or those unfamiliar with your brand (if selling nationwide). Use lookalike audiences or Meta’s detailed targeting, which offers hundreds of demographic and interest-based options.
Warm: People who have visited your website, engaged with your Instagram or Facebook page, or watched a video. They’re familiar with your business.
Hot: Customers who have already transacted with you, regardless of the medium.

Ask these audience-related questions to ensure the firm maximizes your targeting:

Do you have strategies to use our existing data to find new customers?
How do you research to find the right customers for our business?
Do you leverage our existing customer data for targeting?

Creative Recommendations

Creative is the heart of Meta ads. You’ll want a firm with robust capabilities in both graphic design and video production, including social ads, short-form videos, and dedicated video content. A wide range of video capabilities is crucial for standing out.

Ask these questions about the firm’s creative process:

Do you build templates for a consistent approach?
Do you have on-staff graphic designers?
Are your videographers on-site and employed directly by the company?
How much do your video projects usually cost?
How many ads can I run at one time?

A firm with strong creative skills will ensure your ads are visually appealing and consistent with your brand.

Maximizing Your Investment

Hiring a Meta marketing firm can yield a positive return on investment if you choose wisely. Write down these questions, dig deep during interviews, and ensure the firm excels in strategy, targeting, and creative. A good firm will tailor its approach to your budget and goals, whether you’re opting for the $500/month good tier or the $3,000+/month best tier.

Final Tips

Set Clear Goals: Decide whether you’re focusing on in-store sales, online sales, or leads to guide the firm’s strategy.
Monitor KPIs: Work with the firm to define key performance indicators, such as click-through rates, conversions, or return on ad spend.
Start Small: If you’re new to Meta marketing, begin with the good or better tier and scale up as you see results.

By partnering with a Meta marketing firm that aligns with your needs, you’ll harness the power of Facebook and Instagram to drive growth in 2025. Whether you’re a small business or a large enterprise, there’s a solution for every budget—just make sure the firm you hire has the strategy, targeting, and creative down, and you’ll see success.

Kody Fitzjerrells