Facebook Retargeting - What is it?

When it comes to Facebook retargeting, most business owners we work with have no clue what we are talking about as well as no clue how to actually retarget individuals. In this article we will talk about the three core ways to retarget people who are engaged or involved with your business.

1. Customers - Within the Facebook platform you have the ability to upload customer data through a "customer file". How do you do this? You simply upload a CSV file through the audience section in your business manager account. Then, you can create ads directly to these former customers and get them in front of new products/inventory or you can even upsell or cross sell and tap into the Lifetime Value or LTV for that customer.

2. Facebook Page Engagement - How would you like to get in front of the people who have actually liked, commented, or shared on your Facebook page? You have this ability and these are highly engaged with your business and not just cold traffic you are sending an advertisement too. This is the #1 difference between digital advertising like Facebook and traditional advertising like the paper or radio. With digital you can get in front of your top "prospects". Whereas with traditional you cannot.

3. Website Visitors - This is where it gets really fun! Do you have a website? Would you like to put your ads in front of the people who have visited your website? We can do just that! Want to retarget people who have visited specific web pages/URL's? This is how you stay relevant to your customers.

I will say one final comment. The biggest companies in the world do this, and then do it very well. Let Omni Digital help you stay relevant to your customer and always top of mind by implementing these simple strategies.