Are you a brick and mortar retailer? Do you have a physical storefront? Then this article is PERFECT for you.
The question I want to pose to you is how much traffic do you get to your store front vs the traffic you get to your website? Have you ever measured? I would be willing to bet it is 30 or even 40 to 1… meaning. If you have 100 people visit your website you may have 2-3 stop into your physical store. The question bares then of…
How do you get these individuals into your store front and come and physically visit you? Especially if you cannot create sales via online or eCommerce.
One of the easiest examples I can give you is to create an advertisement through Facebook of a website retargeting campaign. Here are a couple visuals to help you see this below.
When you are competing with large retailers/competitors that are doing this as a small/medium sized business you must be doing this. You are losing out on customers. Let’s say you sell furniture and you DO NOT do this and are a small business. What happens when they go to Amazon and look at similar furniture and THEY DO this? They may very well select Amazon.
Let Omni Digital Group help you run these campaigns and place you in front of “ready to buy” customers.
Please please please let us know if you have questions about Facebook retargeting… it is the MOST powerful form of advertising in existence today. We will keep creating slightly different posts about this.