QTM - Quick Tip Monday (Facebook Events)

If you are a small business you often have community events where people will come to your place of business and either get access to specials, discounts, or a place for customers to come and meet each-other! For one of our recent customers we ran an event for what they call a “Fit Night.” Members of the community come together and they have a designated course to all run together! This gets people outside and involved. We ran the event as a “published” event on Facebook. People can then RSVP or say they are interested in going to the event. On the day of, it will remind the individuals if they RSVP or designate they’re interested. Here are the results of our event…

  • 34 people said they were “going” to attend

  • 102 said they were “interested” in attending

Now, by creating an ad for the event we were able to get in front of 3,545 people and a total of 12,350 total impressions. Simply, an impression on Facebook is how many times the same person saw an ad . it. In this case, roughly 4 times per person. We had 46 event responses and only spent $87.48 in this specific events ad, outside of organic post reach. Now, here is the coolest part. We can in the future… RETARGET, which we have talked about before in prior blog posts, EVERYONE who stated they went or were interested. This makes sure the events build on each other every time. We were able to get this companies largest attendance ever for this specific event!

If you are a business and aren’t constantly promoting events and then actually running them as ads, you are definitely missing out. I rarely see businesses do this. I keep a keen eye out because it is what we do! Take advantage of this tactic today!

Why companies hire Omni Digital Group? Reason #2

Frequency. In our reason #1 we talked about that you MUST get out of obscurity! As a business people HAVE to know you. But, after you get people to at least know who you are you have to keep reminding them. Coca Cola spends over $4 billion dollars a year on their advertising budget. Now, they are a global brand that EVERYONE knows about. But, they keep spending money. Why? Because you have to be frequent with people. How does Omni Digital help you with this?

As a business you are busy. Most of the reasons as to why a business hires us is because as one customer said, “I just don’t want to deal with it.” They are a retailer spending 10 hours a day focused on their core business. They don’t have the time to handle posting 2 times a day which is the frequency we post for our clients. Now imagine, if we post 700+ times per year what this would do for your business. Even if you sold a product and sold one at a $100 value per post (which it’ll be more), that is $70,000 in new business. What is that worth to you on your bottom line net? If you post 3 times a week that is 156 posts per year on Facebook and Instagram. That is $15,600 in new sales JUST because you posted less frequently. That is a $54,400 difference in sales. Not to mention the life time value of these clients typically in retail, our core focus, is HUGE.

Allow Omni Digital Group to help you with our core two services, Instagram advertising and Facebook advertising. Our pricing fits in anyones budget and we will get you sales and results!

Schedule a call with us today!

Why Companies hire Omni Digital Group? Reason #1

The single biggest mistake I see businesses make especially the smaller businesses we work with is they don’t truly realize how great of a time we live in for branding and advertising. With the current state of the internet and platforms such as Facebook and Instagram being so cheap where you can reach 35 year old soccer Mom's in Louisville, KY it is just an incredible time for pennies not to mention. Smaller companies need to pour every dollar they can afford to in social media advertising and marketing because the cost will only go up as larger and larger companies catch on with their big budgets and push up the price.

Your single biggest problem as a company is obscurity. Period. If someone does not know you exist, it is impossible to buy from you. Your second biggest problem is that people have FORGOTTEN about you. Meaning, they know you exist, “Oh yeah, I’ve heard of that company.” But, they forgot you are on 123 Main St. in a specific town. At Omni Digital, we put together a plan with you and get you OUT of obscurity. What do I mean by this? It is SO simple, don’t let anyone tell you otherwise.

  1. Create a video on Facebook.

  2. Run this video against your target audience as an advertisement through Ads Manager.

  3. Retarget that audience on Facebook and Instagram (we’ve all had this happen where we see an ad for a company we just researched 😁)

  4. Watch the sales come in as you nurture the customers with content.

That simple. You turn an audience from cold, too warm, too hot.

This is our simple methodology for getting our customers out of obscurity. Just other other day I had this exact text from a customer word for word. “Someone just came in and bought $375 worth of product ALL because they kept seeing “over and over again” ads and posts on Facebook!” Huge. Also, it is about repetition. Unless you are getting in front of the customer day after day, it will not be successful.

“To get out of obscurity, consistency and repetition is key.”

Now, go out and execute and transition your TRADITIONAL ad dollars (print, radio, and TV) into social ad dollars. Specifically, Facebook and Instagram. Over 2,000,000,000 active daily users across the platforms…

Be great.

Kody Fitzjerrells

Facebook Live - To do? Or, not to do?

Have you ever tried a Facebook Live on Facebook as a business before? If not, you are missing out on an incredible way to engage with your customers in a way that quite frankly, not many businesses are utilizing to brand themselves. This will allow you to separate yourself from your competitors!

At Omni Digital Group we help our clients and keep them accountable to develop a Facebook Live video strategy. We help them generate ideas to keep the content fresh and help them execute by length recommendations, topics, content to share, Etc.

Here are our top recommendations to help your business get the best result out of doing Facebook Lives!

  1. Plan ahead of time and actually announce you will be doing a live broadcast on your Facebook page.

  2. What type of content should you promote?

    1. Upcoming events

    2. Sales

    3. Promotions

    4. Behind the scenes

    5. Q&A of FAQ’s

    6. DEMO your product

  3. Write a catchy description before you go live of what the broadcast will be about.

  4. Engage with your followers during the actual broadcast and answer any questions they may have.

  5. Close with a strong CTA or a closing phrase to get customers to take the action you desire.

Visit the below link for even more tips and tricks for doing Facebook Live videos for your business! Trust us, it’ll be the best thing you’ve ever done.

https://live.fb.com/tips/

Creating 25 different Facebook Ads

When it comes to creating ads on Facebook a lot of the companies we work with ask what types of ads to create and how many. When I talk with potential clients one of the things I break down for them is how to make ads contextual to the audience you are placing the ads in front of. What do I mean by that? Well, how do you know if someone will like red vs blue color of your product? Product X vs product Y vs product Z? You must create 15-20 ads per ad set inside of Facebook Ads Manager to find this out.

As you can see below, for one client we created 84 different ads in a MONTH. Why you may ask? Well, here is the coolest aspect of Facebook ads in my opinion. You can SHUT OFF ads that are not performing as well and leave ONLY the high quality, lowest cost ads running. Why is this beneficial? You will reach more people for a lower cost. But, if you never test, you will never know how good your ad is really running. Compared to what? When you create at least 10-15 ads is our recommendation, you can actually split test these ads.

Would love to have a 10-15 minute conversation with you and how we can accomplish this for your company! We are here to grow your business and add value to you! We often times give our best ideas away for FREE! :)

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Facebook Messenger Marketing

Messenger marketing is super powerful. Let's break down a case study. Recently for one of our clients, we sent out a Facebook Message campaign to over 600 people. Inside this message, we had a link directing them to a coupon page for instant CTA. This resulted in 62 people downloading the coupon. Let's say even 10 people purchased resulting in over $1,000+ in sales. One message = $1,000+. Guess how much it cost? Not a penny. That is power.

Ask us how - https://www.omnidigitalgroup.com/

What is a bot?

A bot is a total replacement for email marketing. How? Let me explain. When it comes to email marketing your marketing funnel looks something like this - You create a landing page, you have an offer to a client, they opt in with their name and email, and then you try to get them to convert on the back end. Sound familiar?

Now, let me tell you about a recent client we worked with where we used what is called a “bot”. A bot allows you to convert customers inside of a messenger platform. More specifically, Facebook messenger. What we did for this campaign was every single time a person on their Facebook page only commented on the post, we sent them an automated email through Facebook messenger that actually asked them if they wanted a coupon. Then, if they responded yes, we sent them one and instructed them what to do. That simple AND all automatically.

We captured over 300 people we can message anytime through Facebook messenger.

Imagine this - 300 emails where the open rate is 10% OR 300 people you can message on Facebook messenger where the open rate is over 95%? How about that for an ROI…

Utilize this in your business and I promise you will be happy with the result. We recommend ManyChat. See below for a link!

www.manychat.com